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Interactive Billboard for Jessie Ware Promotion

This strange promotional event unfolded on 18 of August in the street of London Broadway Market. The show was an interactive way to advertise launch of a debut album by Jessie Ware titled “Devotion”. Studio Moross in collaboration with Red Bull acted as the initiators of the event.

Jessie’s album was recorded in the Red Bull Studios situated in the UK. It has enough experience of entertaining people as well as establishing interaction and is well-known for organisation of sport festival, hosting of various musical events. Recently organised event drew people in to further promotion of the album while making them acquainted with tracks from it. The trick is that the organizers emboldened passerby people to pick up markers and paint the dotted billboard in order to sketch the singer’s face while tracks from the album playing on the background.

Jessie Ware is a Britain-based singer, who also writes songs. She turns out her debut album on 20 of August and since then remained on the 5 position of the UK Albums Chart for a long time. May be this interactive event was an award-winning promotional trick?