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FESPA 2014: Promoting Printing Innovations

24.02.2014  

This year FESPA activities directed at drawing even bigger audience to printing sphere development. For now they have already announced registration for two events: FESPA Global Summit 2014 and FESPA Mexico 2014. The first will take place on March 6-7 2014, gathering producers of printing machinery as well as eminent consumers of printing services. Among the latter participants are leading international brands like Mitsubishi, BMW Group, McCann Worldwide and BSKYB.


As the central part of the event organisers announced presentation of Dr. Steven Althaus, who is Director of Brand Management, BMW and Marketing Services, BMW Group. In it Dr. Althaus is going to reveal insights on the role print plays for broader brand communication at BMW Global. The presentation will support the whole idea of the Summit – to promote Print Service Providers (PSPs) and help them with the development of their business strategy.

FESPA is going to provide not only B-to-B communication, but also opportunity for PSPs to exchange ideas on the future of the wide format digital and screen printing, and attend workshops and interactive seminars by sales and marketing experts.

As for FESPA Mexico 2014, it will take place on August 21-23 and will serve as promotion area for global manufacturers with Epson, Canon, HP, Agfa, Fujifilm, Konica Minolta and others as registered participants. The Hewlett-Packard representative has described the exhibition as a forum to do business.

Alike Global Summit the second event will provide educational workshops and seminars, though specific information will be announced in April.